In 2011, Boost Austrailia added a new layer of interactive software called Digital Turbine to some of their Android phones. The latest Digital Turbines IQ has now reached one of the top two cellular carriers in the Philippines for 2013.
The beauty of Android is that unlike iOS, it’s not strictly proprietary for cellular providers but being customizable, it leaves room for bringing uniqueness to a cellular providers customer base, should they choose to enhance the standard Android devices. One such company that’s developing a pretty interesting cellular provider Android customization overlay for their Android smart-phones in particular is Mandalay Digital Group.
Mandalay Digital Group’s latest Android overlay / gateway called Digital Turbine IQ has come to Sun Cellular, one of the two largest cellular companies in the Philippines. Digital Turbine IQ gives a unique experience to smart-phone searches by pulling information from various sources to form a single returned search that’s more innovative and comprehensive than most any standard search results brought back today by our standard methods.
As in the video provided, Digital Turbine sit on top of the Android OS and enables its users to find content in an organized fashion as it pushes information that it believes the consumer will want to the Android phone as well, but without the customer having to initialize a separate search query for it.
Mandalay Digital Group explains the latest system is one that just by initiating a single search “on any subject and IQ will scour the Internet for everything relating to that person, place or thing, and then display it all on one intuitively arranged results page—elating the user, and elevating the experience.”
Mandalay Digital Group is a multinational company with offices in Los Angeles, Israel and Europe. Sun Cellular has been in business since 2001 and has more than 16 million subscribers in south east Asia.
Visit Digital Turbine IQ for in-depth details.